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CATEGORIES: SPECIAL OCCASION;TRAVEL;APPOINTMENT
STATUS:NEEDS ACTION
DTSTART:20110406T000000
DTEND:20110406T000000
SUMMARY:Fans, Friends & Followers: Building Your Audience in the Digital Age
DESCRIPTION;ENCODING=QUOTED-PRINTABLE:Event Name: Fans, Friends & Followers: Building Your Audience in the Digital Age=0D=0AEvent Url: http://www.artsboston.org/event/detail/441179944=0D=0AEvent Date Begin: 2011-04-06=0D=0AEvent Date End: 2011-04-06=0D=0A=0D=0AWant to reach new audiences using new media? Join author, Boston Globe columnist, and CinemaTech editor Scott Kirsner for a special afternoon workshop on how filmmakers, musicians, visual artists, performers, and arts organizations can cultivate big audiences and earn a solid return from their work.=0D=0A=Based on the recent book Fans, Friends & Followers, Scott's workshop will focus on how you can:=0D=0A=* Start building an audience as soon as you commit to your project=0D=0A=* Use social media and crowdfunding tools to get the audience engaged, involved, and supporting the work=0D=0A=* Choose the communication channels that work best for you=0D=0A=* Use your time effectively=0D=0A=* Reach potential audience members in partnership with already-established sites, blogs, podcasts, e-mail lists, and video series=0D=0A=* Understand the four kinds of fans=0D=0A=* Create a range of merchandise, physical and digital, for fans to buy=0D=0A=* Turn people interested in your work into fans who support you economically, from one project to the next.=0D=0A=This interactive workshop will focus on case studies, examples, and recent data points -- and will avoid jargon, assuming a reasonable level of familiarity with the Internet but no special technical expertise.=0D=0A=Participants will receive a free digital copy of Scott's Book, Fans, Friends & Followers.=0D=0A= =0D=0A=0D=0AStart time:3:00 pm - 5:00 pm
CLASS:PRIVATE
PRIORITY:3
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