MetLife Foundation National Arts Forum Series Featuring David McIntosh
February 11, 2009
During this year of financial meltdown, you should expect to hear calls for businesses to get back to basics. Focus on the fundamentals. Preserve capital. But what is really basic in business is the need to create something that benefits other people. Something that you can be proud of. Work that is worthwhile has a lot in common with art. It draws on the same resources that an artist does: intelligence, experience, imagination, and emotion. Good work goes through the same process of creating and then connecting. And work that you can be proud of speaks to the same needs in the customer as it does in the audience: excitement, enjoyment, beauty, and meaning. Whether you work in the business world, the non-profit sector, or even the home, the best way to approach your work is like an artist.
David McIntosh is a futurist whose work focuses on helping people and organizations create business breakthroughs. His current projects involve innovation, future scanning, and executive development. He regularly facilitates board retreats for corporations, industry associations, and arts organizations. David McIntosh's presentation will be followed by a panel discussion including: Kelvy Bird, Visual Artist Bill Gilbane, President, Gilbane Inc. Andre Porter, Executive Director, MA Office of Small Business and Entrepreneurship. He is the co-author, along with Stan Davis, of The Art of Business. The book argues that just as artists draw on artistic resources like emotion, imagination, and experience, people in all lines of work can better satisfy their customers' needs by making what they do a work of art. Originally published in February 2005, the book has been printed in five languages. David has been a featured presenter at conferences in North America, Europe, and Japan for groups including the Consumer Bankers Association, the Urban Land Institute, the American Marketing Association, and the 2004 Pittsburgh Performing Arts Convention. He served on the board of directors of Opera America for six years, the last two as Treasurer.