National Arts Marketing Project Workshop: Make Your Website Work for You
March 27, 2009
With the potential of technology to reach a much larger audience quickly and inexpensively, more and more organizations are using an online presence to reach donors, members, customers, volunteers and supporters. In this workshop presented by Stephen Rockwell, Executive Director of Management Consulting Services, you will:
-Learn how to evaluate your organization's website and how to identify opportunities for improvement.
-Gain familiarity with the wide range of technologies that constitute a complete advocacy web presence. â€¢ Understand how to prioritize website needs.
-Identify low cost solutions to apply to the organizational web strategy.
NAMP is an initiative of the Arts & Business Council of Americans for the Arts dedicated to helping arts organizations better understand the marketplace in which they operate and recognize the benefits of an aggressive, outward-looking audience development effort. The National Arts Marketing Project provides training and resources to help arts organizations acquire and implement sophisticated marketing skills that will help increase earned income through audience development. NAMP is supported by a grant from American Express.