WORKSHOPS

Do you know how to differentiate your arts organization in 5 seconds? Learn how to speak about your organization using the techniques of Verbal Branding and apply these messaging techniques to your internal culture for mission on-boarding and to unify all sales and marketing communications. Verbal Branding - a new branding platform that combines marketplace differentiation with a fully defined conversational approach to give individuals and entire companies a superior way to sell. Presented by Stephen Melanson, a professional speaker, consultant, and Verbal Branding expert, with over twenty-seven years experience in business ownership, management, and sales.

About the speaker: Stephen Melanson is the President of Melanson Consulting, which was founded in 2004. He is the originator of multiple new branding applications and is both a service provider and educational partner to several Fortune 200 firms. He is currently writing a second book, called Verbal Branding INSTEAD!, about verbal and density branding. Mr. Melanson’s background also includes being a former professional tennis player, a trained non-practicing Psychotherapist, and on-air radio talk show host.