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What the Fluff? A Tribute to Union Square Invention honors Fluff creator, Archibald Query, who invented the gooey sticky spread right here in Union Square in 1917. On Saturday, September 24, local artists, musicians, theatrical performers, inventors, and humorists pay madcap tribute to the creation of this great American foodstuff.

Guests can join in the festivities by creating a mallowey concoction for the cooking contest or participating in a range of Fluff shennanigans and field games — all with fab prizes. Get your tongues ready for the Fluff lick-off, your coordination on track for the Fluffernutter relay, and your balance for Fluff bowling. Play culinary roulette and dare to eat the Fluffed-up results. Sample the taste of Fluff from our various vendors presenting Fluff sweet and savory. There are Fluff-inspired cocktails at local watering holes throughout Union Square. A range of musical and theatrical performers will entertain the fluff-infused crowd.