WORKSHOPS

You are invited to join the Boston Arts Marketing Alliance (BAMA) as we host Lou Imbriano, author of Winning the Customer, for an inspirational presentation and book signing. In 2007, some of you may remember that the Boston Foundation hosted Lynne Conner as a featured speaker about marketing to contemporary arts audiences and she made a strong case around the parallels between sports and arts marketing. Lou’s presentation should resonate with anyone who generates revenue for an organization including ticket sales, membership, sponsorship, and fundraising – and who want to turn their customers into fans! Pre-sales of this book have been so overwhelming, that Lou is already contracted to write another - so buy your book in advance and Lou will sign your copy if you bring it that morning! Buy the book here.

Lou Imbriano serves as President and CEO of TrinityOne. With a specialty in sports, TrinityOne is a unique marketing agency that takes a non-traditional approach to extending the brand of a company and organization. Imbriano consults with sports teams, venues and corporations all around the globe on marketing and operational strategy, as well as new business development and social media strategy. Formerly as the Vice President and Chief Marketing Officer of the New England Patriots and Gillette Stadium for nine seasons and Chief Operating Officer for the New England Revolution for three seasons, Imbriano built powerful relationships that allowed the organization to achieve an increase in revenue by more than 600%.

Since we are inviting the wider nonprofit arts community to join us for this special event, we are limiting non-BAMA members to a maximum of two representatives from each organization.

9:00 – 9:30 Coffee and networking
9:30 – 10:30 Lou Imbriano presentation and book signing
10:45 am Closed meeting for BAMA members only

RSVP’s are requested by Thursday, September 29.