FREE

Ellen's Heart and Soul (www.ellensheartandsoul.org), a local 501 (c)(3) non-profit that benefits cancer patients and their families, is excited to announce a summer skate and culture festival called “Kick It: Boardwalk Boston 2012” in collaboration with Boardwalk Skate Park (www.boardwalkboston.com) and Boston-based luxury loungewear company Miles High (www.miles-high.com) to raise awareness for the organization and its initiatives. The day-long indoor/outdoor event will be held on June 23, 2012 at the Boardwalk Skate Shop in Woburn, MA and will fuse music, skateboarding, food, and art.

Two competitions will proceed throughout the day. The first will be a unique photography contest in which entrants can register at any time during the event, shoot photographs over the course of the day, and upload their shots to be displayed instantly on screens for voting. The winner's photograph will then be included in the post-event press package.

The second competition is a skateboarding contest divided into two age categories: Youth and Adult. Just before the competition, the skate park will unveil a new obstacle that skaters will have to incorporate. The winner of the Youth category, ages 12 and under, will claim a prize package; the winner of the Adult category will take home a $500 cash prize. A prominent skate team, to be announced at a later date, will also perform a demonstration.
“Our space is perfect for this event and it’s unlike any other venue in the area. We’re psyched to be working with both Miles High and Ellen’s Heart and Soul,” says Matt Polianites, founder and co-owner of the Boardwalk Skate Shop.

The day will be scored by a Boston-based national band and local DJs will perform sets during free skates. Local food vendors will also be on site to feed hungry guests and graffiti artists will entertain patrons of all ages.
"This will be an event for all ages and our goal will be to spread the word about EHS to the next generation," says Andrew Leavitt, Executive Director of Ellen's Heart and Soul.

Miles High will sponsor a Miles High Riders’ Lounge, a place for attendees to relax and experience the brand. It will feature plush seating, flat screen televisions with video streams from inside the park, music and street art coffee table books, and an iPod drive for Music for the Heart and Soul, an in-hospital initiative of Ellen's Heart and Soul that provides relaxing music to cancer patients as they undergo chemotherapy.
“The purpose of the Riders’ Lounge is to provide a unique experience to all of those who attend the event, elevating the creative passion of the culture that is driven by artistic expression. We are excited to work with Ellen’s Heart and Soul to raise awareness for the great cause while empowering those who have contributed to it,” said Alex Levin, CEO and co-founder of Miles High.

In addition, local sponsors and vendors will be posted around the entire exterior of the skate park.