Kendrick Lamar (born June 17, 1987) is an American rapper, and songwriter. He first gained major attention after the release of his 2010 mixtape “Overly Dedicated.” In 2011, his album Section.80, released exclusively through iTunes, instantly ranked as one of the top digital hip-hop releases of the year. Lamar has amassed a large internet following, is a member of hip hop collective Black Hippy, along with Jay Rock, Schoolboy Q and Ab-Soul, and has worked with Snoop Dogg, Dr. Dre, Wiz Khalifa, Game, Drake, Tech N9ne, and Oobergeek among other popular artists.
In March 2012, it was announced that Top Dawg Entertainment, the independent record label Lamar is signed to, have closed a joint venture deal with Interscope Records and Aftermath Entertainment, marking the end of his career as an independent artist. Under the new deal Kendrick Lamar's projects, including his upcoming debut studio album “good kid, m.A.A.d city” will be jointly released via Top Dawg / Aftermath / Interscope.