Book Discussion/Signing: Mark Tercek, author of "Nature's Fortune" and CEO of The Nature Conservancy
Presented by The Nature Conservancy
July 9, 2013
Mark Tercek, President and CEO of The Nature Conservancy argues that protecting nature is not only the right thing to do—it is also the smart thing to do. As the effects of environmental degradation grow more acute and stark by the day, NATURE’S FORTUNE offers a revolutionary guide to the new conservation—innovative, collaborative, financially sophisticated, and relevant from megacities to small towns, from trackless wilderness to the factory floor, from remote countryside to the corner office. In this new book, Tercek demonstrates how investments in nature can produce big returns for businesses, governments, and society. Indeed, saving nature is one of the smartest investments we can make. The Nature Conservancy in Massachusetts and the Harvard Coop invite you to hear Mark Tercek ‘s thoughts on the false ecology/economy dichotomy in person and to purchase a signed copy of Nature’s Fortune.