Organization

Musician's Professional Toolbox

Presented by Arts & Business Council of Greater Boston

February 13-April 28, 2012

A partnership between the Arts & Business Council (A&BC) and the Berklee College of Music Rethink Music Initiative, with generous support from Music Drives Us, this series of topic-specific workshops and webinars begins in February and culminates in the Rethink Music Conference in April.

Pricing Theory and Best Practices

Presented by ArtsBoston and Arts & Business Council of Greater Boston at Semel Theater

May 24, 2011

Pricing Theory and Best Practices: How to make revenue management work for your arts organization

Many arts organizations are trying their hand at revenue management and meeting with success. This workshop will present an overview of pricing theory and best practices via case studies and interactive discussion.

The workshop will...

Verbal Branding: Successful Communication

Presented by ArtsBoston and Arts & Business Council of Greater Boston at Fish & Richardson

May 11, 2011

Do you know how to differentiate your arts organization in 5 seconds? Learn how to speak about your organization using the techniques of Verbal Branding and apply these messaging techniques to your internal culture for mission on-boarding and to unify all sales and marketing communications. Verbal Branding - a new branding platform that...

Fans, Friends & Followers: Building Your Audience in the Digital Age

Presented by ArtsBoston and Arts & Business Council of Greater Boston at Calderwood Pavilion at the BCA

April 6, 2011

Want to reach new audiences using new media? Join author, Boston Globe columnist, and CinemaTech editor Scott Kirsner for a special afternoon workshop on how filmmakers, musicians, visual artists, performers, and arts organizations can cultivate big audiences and earn a solid return from their work.

Based on the recent book Fans, Friends...

Branding in the Social Media Age

Presented by Arts & Business Council of Greater Boston

April 6, 2011

In this one-hour long webinar, experts from branding and design firm, Sametz Blackstone Associates, whose clients include the Fuller Craft Museum and the Boston Ballet will talk about what the rise of social media means for your institutional branding efforts. Using five basic rules of branding, you'll learn asystematic approach for...