National Arts Marketing Project Conference

ArtsBoston's Director of Marketing Jen Falk and Digital Programs Manager Ruvi Perumal attended the National Arts Marketing Project Conference November 12-15, 2011 in Louisville, KY. This annual conference is a program of the Americans for the Arts, and specifically invites arts marketing professionals to network, share best practices and most importantly become inspired and re-engaged in the important work we all do. Since we know that not everyone has the opportunity to attend, we wanted to share a few highlights from the conference.

To get started, we highly recommend taking a coffee break and watching this phenomenal keynote speaker and master of the Twitter-sphere, Scott Stratten. With humor and sincerity, he reminds us of such truisms as:

• “You cannot ignore what you hate.” (A reminder that there is a lot to learn about online behavior from sites like Farmville)
• “75% of your of your Tweets should be replies to your followers.” (Use Twitter as a conversation tool, not a sales tool)
• “When the sh*t hits the fan, it’s not time to hide behind the fan.” (Sharing a service recovery at Hilton hotels)
• And our personal favorite: “Your box office and customer service staff are your Chief Marketing Officers” (Empowering the front line staff to keep audiences returning)

And there are many more learnings to share.  Check back for more information starting November 22, 2011!