Audiences Everywhere™ Workshop

In April 2015, ArtsBoston invited audience development expert Matt Lehrman to Boston for a half-day “Audiences Everywhere” workshop exclusively for ArtsBoston members.

Over 60 people joined in to learn:

  • Why it’s necessary to evolve from a “push” to a “pull” paradigm for engaging audiences?
  • Recognizing audience personas.
  • How social media meaningfully connects audiences to your mission.
  • Where and when to make audience- building a priority for everyone in your organization.
  • What is the bottom line of audience engagement, and how to immediately and dramatically improve it.



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