Beyond Hashtags & Filters: Instagram for Arts Marketers
Master social media’s fastest growing platform
Instagram isn’t just a tool for millennials and celebrities to post photos. With geo-tags, daily stories, advertisement opportunities, and direct messaging, there are dozens of tools arts organizations can better utilize to grow and engage their following.
April Gardner, Chief Creative & Strategy Officer of Boston-based creative marketing agency ThinkArgus will walk ArtsBoston members and guests through the photo-based app that has 400 million active daily users and counting.
You’ll Walk Away With…
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Tips on how to improve your Instagram content
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App-specific advertising tricks
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A how-to on Instagram’s new “story” function
Who Should Attend:
Social Media Marketers, Marketing/Communications Officers, Creative Services, Graphic Designers, and Content Creators
When and Where:
Presenter
An Emmy Award-winner, April Gardner leads strategic development and manages the creative team. Prior to joining ThinkArgus, April planned strategy and production of websites and applications for clients that included MGH, ASPCA, Northeastern University, and FAO Schwarz at Boston Interactive, a web design and development firm. She also led and implemented marketing strategy at Jones Lang LaSalle, a global real estate services company. April is an MITX Awards winner for best real estate site, and a recipient of the Society of Marketing Professional Services and ReBrand 100 Global awards for successful branding campaigns.
